Where is the Glamour of Women's Golf?

Where is the Glamour?
A Simple Lesson & Formula To Success

PGD have decided to take a different approach to our normal Press Release. Let's focus on a write up that Nisha and I came up with about a month ago. I was at first reluctant to post it but then realized everyone else is blogging about this so we should as well!

This week the PGD Team has decided to talk about the future of the LPGA and what type of tour the future stars of the LPGA are working towards playing on.

I myself, Tina (Miller) Lloyd, unfortunately feel the LPGA has lost a bit of its glitz and glamour. When was the last time you KNEW what channel the LPGA was going to be on without having to visit their website? On the men’s side you just know it is going to be a Golf Channel broadcast during the week and a NBC broadcast on the weekends. What are the girls in college and on the Futures Tour really working toward?!

With the resignation of Carolyn Bivens, what a better time to discuss what the LPGA needs to do in terms of Marketing to “amp” up the girls out on the LPGA. President of PGD, Nisha Sadekar, and myself, have been bashed about our stance on what the LPGA needs to do, but have stood firm ground in our belief that women’s golf will survive this tough time if the necessary actions are done.

Remember algebra equations? (Yes, I know it makes me want to throw-up as well, but this one won’t! Promise.) Well here is our simple formula to success on the LPGA:

g2+f2+e2=LPGA SUCCESS!
Copyright ©Play Golf Designs 2009

You might ask, what does this stand for? Well that is why we are here…to educate you! Golf/Glamour+Fitness/Fashion+Entertainment/Energy=LPGA SUCCESS! The talent is already out playing the game- their golf games are amazing, the personalities are ready to shine…come on LPGA get with it! What we offer at Play Golf Designs will help the LPGA, 24 Elite Professional Female Athletes who excel in the game of golf. We are not in a competition with the LPGA but would rather work, side by side with them.

“This is what we have said from the get-go. It is hard to have face value for the tour when you are lacking the ingredients in the equation. It is not a competition between PGD and the LPGA but rather should be a partnership. We have been misinterpreted by media in the past, for the same exact thing that every media outlet is now saying the LPGA has been lacking, good marketing. We continue to work to advance women’s golf in any way that we can, both on and off the course!”

We hope the LPGA will continue to strive to better levels to promote all of its players, rather than a select few and we will continue to try and create more buzz about women’s golf, even if it means going out on a limb at times. The future does not have to be dull for women's golf, and if the marketing department would follow our formula, or event that of which was implemented by the former commissioner Ty Votaw (5 Characteristics of a Celebrity), the LPGA would not be so lackluster at this point in time.

We look forward to hearing your thoughts on this post. Please let us know how you feel about this via our twitter page, www.twitter.com/playgolfdesigns

For more information about Play Golf Designs or to begin planning your next event visit www.playgolfdesigns.com

For media inquires please contact:
Tina Miller Lloyd
Director of Marketing and Communications
(tina@playgolfdesigns.com)